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Discovery goes 3D

Story from: TownPress

JOHANNESBURG – While the new Discovery global headquarters in Sandton Central is a marvel of engineering it’s most certainly what’s inside (and not on top) – that has people talking.

“IDEA LAB (on behalf of Discovery) approached us to help them create a striking internal communications piece that speaks to the theme of ‘letting your ideas take flight’� says Colin Law of Afro Asia Management. “Having previously worked with Juandres Vera, world-famous for his incredible3D street art, we jumped at the opportunity to be a part of the opening of one of South Africa’s new business landmarks.�

Born in Mexico in 1980, Juandres is known for using exquisite combinations of color shades and brush techniques in creation of his 3D effects, making use of building walls and floors as his canvas.

“Discovery is all about innovation, new approaches and challenges to original thinking,� says Law. “This is also why, in addition to Juandres, we partnered up with Solethu Brand Engineers (who are the authorised printers of 3D art for a number of international artists) to recreate this artwork on high quality PVC – giving the piece longevity to impact on Discovery employees and visitors for months to come.�

Solethu Brand Engineers (SBE) was also responsible for printing all of Kurt Wenner’s 3D art work at his ‘Incredible Illusions’ exhibition at the Watershed in Cape Town earlier in the year.

“For us it’s all about helping to create memorable work,� says Robyn Fischer, SBE Managing Director. “Whether it’s 3D art, building wraps, internal or other forms of brand work, our job is to use the best technologies and materials to turn dreams into reality. It’s a matter of personal pride for us and, of course, our teams just love pushing boundaries!�

Juandres Vera’s ‘let your dreams take flight’ piece is currently viewable at Discovery’s HQ in Sandton and, while it is not open to the public, it’s as good an excuse as any to go and “visit someone� . . . urgently.

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