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Say Goodbye To Coke Zero

Story from: 2oceansvibe.com

Goodbye, Coke Zero.

The Coca-Cola Company announced yesterday that it will discontinue sales of the zero-calorie soda in the United States.

It’s not all bad news, though, because they will replace it with another calorie-free soda – Coca-Cola Zero Sugar, which was introduced in 25 countries back in 2016.

The new soda will hit US stores in August, with this via the LA Times:

“We’re confident our new and improved Coke Zero Sugar recipe delivers a great taste that Coke Zero fans in the U.S. will love,” Stuart Kronauge, the company’s senior vice president of marketing for North America, said in a statement. “We also hope that people who love the unforgettable taste of Coca-Cola, but want less sugar, will try it and enjoy.”

The new soda contains no sugar and no calories, and it has about as much caffeine as Coke Zero, according to the company.

Coca-Cola said that to ensure a seamless introduction, it tested the recipe with U.S. consumers for more than a year.

Following the announcement, Coca-Cola stock rose 1,1% on Wednesday to $45,74 a share.

And now you know.

[source:latimes]

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